At A Glance: Social Networking
By Damien King
Next, there is the online social networking craze. Most people had never heard of websites such as Face book or MySpace – which as over 200 million users – until quite recently, but such sites are becoming incredibly widespread. Founded just three years ago by a university student, Face book is now the 18th most visited website in the world. The average Westerner has more friends than two years ago, and the rise is attributed to the explosion in social networking sites and communication phenomena such as email and instant messaging.
And what’s more exciting: you can be a part of it! These sites are communities where people can interact and share their loves, their hates, their common interests and whatever is on their minds.
Social networking has been called “The reality TV of the internet”. Jon Gib’s, senior director of media at Nielson/NetRatings, said, “… social networking is not a fad that will disappear. If anything, it will become more ingrained in mainstream sites; just as reality TV programming has become ubiquitous in network TV programming.” The Nielson/Net Ratings report (May 2006) stated that social networking sites grow 47%, year over year, reaching 45% of web users. And the figures speak for themselves.
The total number of searches for the top 10 methods of social networking has increased by 279% over the past 12 months, and the search queries for MySpace have risen by 1,347%. The market share of Internet visits to the top 20 social networking sites increased by 11.5% between January and February 2007 alone, with year-on-year category traffic up 87%. (Source: Hitwise, March 14, 2007). Millions of people daily are having fun with social networking: it is real, massive and will continue to grow.
www.UVMEassociate.com
www.pol.moveon.org
Next, there is the online social networking craze. Most people had never heard of websites such as Face book or MySpace – which as over 200 million users – until quite recently, but such sites are becoming incredibly widespread. Founded just three years ago by a university student, Face book is now the 18th most visited website in the world. The average Westerner has more friends than two years ago, and the rise is attributed to the explosion in social networking sites and communication phenomena such as email and instant messaging.
And what’s more exciting: you can be a part of it! These sites are communities where people can interact and share their loves, their hates, their common interests and whatever is on their minds.
Social networking has been called “The reality TV of the internet”. Jon Gib’s, senior director of media at Nielson/NetRatings, said, “… social networking is not a fad that will disappear. If anything, it will become more ingrained in mainstream sites; just as reality TV programming has become ubiquitous in network TV programming.” The Nielson/Net Ratings report (May 2006) stated that social networking sites grow 47%, year over year, reaching 45% of web users. And the figures speak for themselves.
The total number of searches for the top 10 methods of social networking has increased by 279% over the past 12 months, and the search queries for MySpace have risen by 1,347%. The market share of Internet visits to the top 20 social networking sites increased by 11.5% between January and February 2007 alone, with year-on-year category traffic up 87%. (Source: Hitwise, March 14, 2007). Millions of people daily are having fun with social networking: it is real, massive and will continue to grow.
www.UVMEassociate.com
www.pol.moveon.org
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