Phenomenon 2: Social Networking
One very powerful aspect of social networking is the “blog”. Short for “web log”, a blog is a website where entries are written in date order with the most recent entry (or “post”) at the top of the page, and the oldest towards the bottom. Blogs provide commentary or news on a particular subject of interest to the “blogger” (the person who has the blog); some function as simple online diaries. You can find blogs on almost any topic you can think of, from stamp collecting, to religion, to cooking, to politics – in fact, if you can think of it, there is bound to be a blog about it. People can’t help writing about their loves, their hates, even day-to-day things they do; rating the latest book they read or film they saw; even recommending their latest purchase, gift or treasure via their blog… so much so that blogging can be addictive: once you start, you can’t stop.
In fact the overwhelming popularity of blogs and social networking sites was a trend spotted by O’Reilly Media back in 2003, when they coined the phrase “Web 2.0” to describe these “second generation” new ways of using the web to collaborate and share with other users. Tim O’Reilly defines it as: “the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform.” We’re writing the rules for success right now.
Entire blog communities have sprung up, focusing on certain topics and connecting people with a common interest so that they can share ideas, make friends and even do business with each other around the world. And blogging does not stop there. Many blogs also carry “RSS” feeds, which automatically update people who subscribe to them so that they do not have to revisit the blog to see if it has been updated. RSS, which stands for Really Simple Syndication, is used to publish newly updated posts and contains a summary of content from the website or blog. RSS makes it possible for people to keep up to date with their favourite websites in an automated manner that’s easier than checking them manually. According to Technorati, there are over 70 million blogs on the internet, with about 120,000 new ones being set up each day. That’s 1.4 new blogs every second! So whilst you have been reading this (for, say, 10 minutes), over 840 new blogs have been set up! Couple that with 1.5
million posts (people with blogs adding entries, or people commenting on entries) being added per day (17 per second), and you can see how massive this trend is.
The interactive nature of blogs and social networking sites keeps visitors coming back again and again; and if you try to “monetize” this market of people wanting to have fun playing online games as well as having their own web space/blog AND being able to talk to each other live, the potential is staggering.
That is exactly what you will have! Not only are social networking sites incredibly popular, but also they are making huge amounts of money for some people. Digital Media Wire (April 2007) reported that brands such as Adidas and Electronic Arts attributed more than 70% of their marketing return to the word of mouth effect within social networks. Imagine being able to harness this powerful word of mouth medium, and even better, use it to fuel your new online games business! You see, being able to play live and instantly is very powerful, but in most cases when online players send a challenge to another player, they send it via email.
Now if this person is not online, or isn’t checking their email, the chance of playing and the ability to make money are slowed down (taking away the elements of fun and instant gratification) or even lost altogether.
We thought: this is not acceptable! We wanted to improve the efficiency of the challenge, to speed up game play. So we asked, what if you could easily locate your buddies? What if you could see when they’re online? What if you could proactively challenge them to a game even if they don’t have their email client open?
Using a communication device new to our industry, you will be able to do all this and more. See your business grow before your very eyes; challenge not only individual team members and players to play a game, but also send group challenges to hundreds – even thousands – of members instantly via this tool.
Not only will it be a powerful communication tool, but also it will allow you to play games and make money faster – and build your business for you. Even better, you will be able to use this tool from anywhere in the world, and it will be packed with all sorts of features to drive your new
business faster. Why? Because people want to interact with other people who are having FUN!
And in our world, their fun means your profit.
www.mediabistro.com
In fact the overwhelming popularity of blogs and social networking sites was a trend spotted by O’Reilly Media back in 2003, when they coined the phrase “Web 2.0” to describe these “second generation” new ways of using the web to collaborate and share with other users. Tim O’Reilly defines it as: “the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform.” We’re writing the rules for success right now.
Entire blog communities have sprung up, focusing on certain topics and connecting people with a common interest so that they can share ideas, make friends and even do business with each other around the world. And blogging does not stop there. Many blogs also carry “RSS” feeds, which automatically update people who subscribe to them so that they do not have to revisit the blog to see if it has been updated. RSS, which stands for Really Simple Syndication, is used to publish newly updated posts and contains a summary of content from the website or blog. RSS makes it possible for people to keep up to date with their favourite websites in an automated manner that’s easier than checking them manually. According to Technorati, there are over 70 million blogs on the internet, with about 120,000 new ones being set up each day. That’s 1.4 new blogs every second! So whilst you have been reading this (for, say, 10 minutes), over 840 new blogs have been set up! Couple that with 1.5
million posts (people with blogs adding entries, or people commenting on entries) being added per day (17 per second), and you can see how massive this trend is.
The interactive nature of blogs and social networking sites keeps visitors coming back again and again; and if you try to “monetize” this market of people wanting to have fun playing online games as well as having their own web space/blog AND being able to talk to each other live, the potential is staggering.
That is exactly what you will have! Not only are social networking sites incredibly popular, but also they are making huge amounts of money for some people. Digital Media Wire (April 2007) reported that brands such as Adidas and Electronic Arts attributed more than 70% of their marketing return to the word of mouth effect within social networks. Imagine being able to harness this powerful word of mouth medium, and even better, use it to fuel your new online games business! You see, being able to play live and instantly is very powerful, but in most cases when online players send a challenge to another player, they send it via email.
Now if this person is not online, or isn’t checking their email, the chance of playing and the ability to make money are slowed down (taking away the elements of fun and instant gratification) or even lost altogether.
We thought: this is not acceptable! We wanted to improve the efficiency of the challenge, to speed up game play. So we asked, what if you could easily locate your buddies? What if you could see when they’re online? What if you could proactively challenge them to a game even if they don’t have their email client open?
Using a communication device new to our industry, you will be able to do all this and more. See your business grow before your very eyes; challenge not only individual team members and players to play a game, but also send group challenges to hundreds – even thousands – of members instantly via this tool.
Not only will it be a powerful communication tool, but also it will allow you to play games and make money faster – and build your business for you. Even better, you will be able to use this tool from anywhere in the world, and it will be packed with all sorts of features to drive your new
business faster. Why? Because people want to interact with other people who are having FUN!
And in our world, their fun means your profit.
Damien King
www.mediabistro.com
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