Tuesday, July 08, 2008

Affiliated Marketing

The Intellectua.com eBook: What It Is and How to Use It

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What is Online Affiliate Marketing?

Affiliate : An individual who contracts with a merchant in order to help sell that merchant’s product. The product may be anything someonewill pay for, whether tangible (such as clothing), virtual (such as electronic books or downloadable software), or information (such as expert advice).

Associate : Another word for an affiliate.

Merchant : An individual or business who has a product and, in this case, uses affiliate programs to sell this product. Usually, the merchant takes all responsibility for recording leads and orders, and for storing and delivering the product to the customer. Power Affiliate: A term used to loosely define a successful affiliate. Often, people have a monetary figure in their heads (usually less than what they are making themselves) to determine "power affiliate" status. Power is relative and can be equated in terms of revenue, influence, and good will.

Testimonial : A written statement of support, preferably from a respected individual or company. Use of testimonials in advertising can greatly enhance sales.

Traffic : The number of times your webpage is visited. This may be from several "unique" visitors, or from a few loyal fans.

Online affiliate marketing

An online affiliate program is a contractual agreement you make with a merchant to acquire targeted traffic, generate a sales lead, or sell a product. This product may be physical (such as

books), virtual (such as electronic books or downloadable software), or information (such as expert advice). Online affiliate marketing began as a natural outgrowth of the popularity of "linking" to other sites. Webmasters would incorporate electronic links into their site, which would take the reader directly to a point of interest. Merchants then saw the potential to reach more customers and began to offer incentives, usually money, in order to encourage webmasters to link to the merchant’s site. Online affiliate programs began in the mid-1990’s and are currently a popular way to earn money online. In fact, research shows that affiliate marketing is the most cost-effective way to generate online sales. Please see the following sites for general information and education about affiliates:

AffiliateHelp.com www.AffiliateHelp.com

ReveNews www.ReveNews.com

AffiliateAdvisor.com www.AffiliateAdvisor.com

What type of merchandise can I sell through affiliate marketing?

The types of merchandise you can move through affiliate marketing include manufactured goods, free samples or trials, interpersonal contact opportunities such as employment and companionship, and education. Just about any product or service imaginable can be sold through affiliate marketing.

Manufactured goods

Programs that market manufactured goods include affiliate programs of brick and mortar stores, such as Barnes and Noble (www.bn.com), online giants such as Amazon.com, and bargain/discount stores such as 1Bookstreet.com. Another interesting venue for merchandise is one-of-a-kind, handcrafted items, such as hand-made stained glass, hand-knit sweaters, and original art. For instance, the Enchanted World of Boxes (www.worldofboxes.com) offers artistically designed wooden boxes for every occasion.

Free Samples and Trials

Several affiliate programs offer "freebie" opportunities, where the merchants compensate you for giving away free samples or merchandise. Freebie sites are popular because they require no investment by the consumer. Please refer to the following sites for information about free products :

Interpersonal contact

Facilitating interpersonal contact is another interesting affiliate opportunity. The Internet is a global communication medium, where people reach out to contact each other. Businesses understand this dynamic, and capitalize on it. As an affiliate, you can help bring people together.This communication is changing the face of job hunting, and many programs help people find employment. For example, the English Nanny & Governess School (www.nanny-governess.com) helps connect parents with nannies. Another employment site that helps people in the job search is CollegeRecruiter.com.

Another popular interpersonal contact area is personals. One such program, the Russian Brides Cyber Guide (www.womenrussia.com), sends personal ads to Russia to help men find prospective wives.

Education

Programs offer educational resources to parents and educators. These products may include curriculum, manipulative learning tools, and educational media. One example is the Hooked on Phonics program, provided through the following organization:

Please refer to the following online education sites for examples:

Sources : Wayne and kim L.T. Porter, feedback@intellectua.com


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